I read an interesting blog by a friend today: @Mawkins of Composed Communication posted a piece on the growing array of gadgets that brings into question the notion of technology convergence. Namely, those all-singing, all-dancing smartphones can’t meet our gizmo needs. Read the full blog here. As the blog says, smartphones are booming. The impact that these hardworking, … Continue reading
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O2: How creative can we get with online complaints?
What do you do when your company suffers a major setback and you have hundreds or thousands of upset customers to placate? Today’s answer is to get social. O2 showed how important it is to ‘get social’ throughout yesterday’s tech meltdown, and some poor PR soul worked late into the night answering to angry customers … Continue reading